Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies - Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong) - Bøger - Taylor & Francis Ltd - 9780367695798 - 30. juni 2022
Ved uoverensstemmelse mellem cover og titel gælder titel

Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies

Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong)

Pris
zł 306,90

Bestilles fra fjernlager

Forventes klar til forsendelse 31. okt. - 7. nov.

Vores kunder siger:

14 dages fuld returret
Topvurdering på Trustpilot
Tilføj til din iMusic ønskeseddel
eller

Findes også som:

Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

204 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 30. juni 2022
ISBN13 9780367695798
Forlag Taylor & Francis Ltd
Antal sider 204
Mål 233 × 154 × 15 mm   ·   318 g
Sprog Engelsk  

Se alt med Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong) ( f.eks. Paperback Bog og Hardcover bog )