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National Brands and Global Markets: An Historical Perspective - Perspectives in Economic and Social History
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National Brands and Global Markets: An Historical Perspective - Perspectives in Economic and Social History
Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.
248 pages, 9 Tables, black and white; 4 Line drawings, black and white; 18 Halftones, black and whit
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 28. november 2024 |
| ISBN13 | 9780367762681 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 248 |
| Mål | 485 g |
| Klipper/redaktør | Glover, Nikolas |
| Klipper/redaktør | Higgins, David M. (Newcastle University, UK) |