Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis - Routledge Studies in Business Organizations and Networks - Ivan Russo - Bøger - Taylor & Francis Ltd - 9780367888947 - 12. december 2019
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Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis - Routledge Studies in Business Organizations and Networks 1. udgave

Ivan Russo

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Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis - Routledge Studies in Business Organizations and Networks 1. udgave

Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat

144 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 12. december 2019
ISBN13 9780367888947
Forlag Taylor & Francis Ltd
Antal sider 144
Mål 150 × 220 × 10 mm   ·   453 g
Sprog Engelsk  
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