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Consuming Experience
Coving the ‘hot topic’ of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.
208 pages, 12 Line drawings, black and white; 16 Halftones, black and white; 3 Tables, black and whi
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 7. december 2006 |
| ISBN13 | 9780415382441 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 224 |
| Mål | 156 × 234 × 11 mm · 350 g |
| Sprog | Engelsk |
| Klipper/redaktør | Caru, Antonella (University of Bocconi, Italy) |
| Klipper/redaktør | Cova, Bernard (European School of Management, Paris, France) |
