Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations - Chew, Celine (Cardiff University, UK) - Bøger - Taylor & Francis Ltd - 9780415453042 - 1. april 2009
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Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations 1. udgave

Chew, Celine (Cardiff University, UK)

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Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations 1. udgave

Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

278 pages, 17 black & white illustrations, 32 black & white tables, 17 black & white line drawings

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 1. april 2009
ISBN13 9780415453042
Forlag Taylor & Francis Ltd
Antal sider 260
Mål 159 × 229 × 20 mm   ·   518 g
Sprog Engelsk  

Se alt med Chew, Celine (Cardiff University, UK) ( f.eks. Hardcover bog og Paperback Bog )