This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.

240 pages, 14 black & white illustrations, 14 black & white tables, 5 black & white halftones, 9 bla

Medie	Bøger Hardcover bog (Bog med hård ryg og stift omslag)
Udgivet	23. oktober 2013
ISBN13	9780415816472
Forlag	Taylor & Francis Ltd
Antal sider	238
Mål	156 × 234 × 14 mm · 476 g
Sprog	Engelsk
Klipper/redaktør	Blythe, Jim (Westminster University, UK)
Klipper/redaktør	Bradley, Nigel (University of Westminster, UK)

Se alt med Nigel Bradley ( f.eks. Hardcover bog og Paperback Bog )