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Customer Intelligence: From Data to Dialogue Sean Kelly
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Customer Intelligence: From Data to Dialogue
Sean Kelly
Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.
276 pages
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 2006 |
| Oprindeligt udgivet | 2005 |
| ISBN13 | 9780470018583 |
| Forlag | John Wiley & Sons Inc |
| Antal sider | 280 |
| Mål | 152 × 232 × 20 mm · 526 g |
| Sprog | Engelsk |
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