To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record - Mirvis, Philip H. (Chevy Chase, Maryland) - Bøger - John Wiley & Sons Inc - 9780470626924 - 13. maj 2002
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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

Mirvis, Philip H. (Chevy Chase, Maryland)

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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record

Dove, Lipton, Knorr, Ben & Jerry's, and SlimFast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.


272 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 13. maj 2002
Oprindeligt udgivet 2009
ISBN13 9780470626924
Forlag John Wiley & Sons Inc
Antal sider 280
Mål 153 × 230 × 17 mm   ·   412 g
Sprog Engelsk