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Innovation in Marketing 1. udgave
Peter Doyle
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Innovation in Marketing 1. udgave
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 10. november 1998 |
| ISBN13 | 9780750641210 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 240 |
| Mål | 234 × 157 × 16 mm · 370 g |
| Sprog | Engelsk |
| Klipper/redaktør | Bridgewater, Susan |
| Klipper/redaktør | Doyle, Peter |
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