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Developing Questions for Focus Groups - Focus Group Kit Richard A. Krueger
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Developing Questions for Focus Groups - Focus Group Kit
Richard A. Krueger
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions.
128 pages, black & white illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 10. september 1997 |
| ISBN13 | 9780761908197 |
| Forlag | SAGE Publications Inc |
| Antal sider | 128 |
| Mål | 255 × 179 × 8 mm · 262 g |
| Sprog | Engelsk |
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