Power Brainstorming: Great Ideas at Lightning Speed

Because of the economic downturn, we are we asking ourselves ?Should we continue our innovation imperatives??

The answer, of course, is a resounding YES, because:
If you can?t continue to differentiate your company from its competitors you will be caught in the commodity downward spiral, and
brainstorming, creativity, and innovation applies just as easily to ?no cost? and ?little cost? items, and
building a culture of brainstorming and spinning out ideas takes time so you sure don?t want to lose any momentum that you have already started.

Power Brainstorming treats you to two helpful tracks in one book. It is filled with instructions and methods to make all your brainstorming sessions productive and fun, and gives you so many that your brainstorming efforts will never get boring. The second concurrent track tells the story of a group of employees that begin brainstorming with a young facilitator who seeks ways to make it work better and better. This team?s efforts start to catch the attention of the firm?s executives who want to learn how and why the methods have been so effective.

So you have a story and you have methods and tools to create a similar great story in your own company.