An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R - Ahmad Daryanto - Bøger - Taylor & Francis Ltd - 9781032525648 - 3. juni 2025
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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

Ahmad Daryanto

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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 3. juni 2025
ISBN13 9781032525648
Forlag Taylor & Francis Ltd
Antal sider 454
Mål 246 × 174 × 29 mm   ·   838 g
Sprog Engelsk