Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking - Jan Lies - Bøger - Taylor & Francis Ltd - 9781032792163 - 21. juni 2024
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Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking

Jan Lies

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SFr. 193,99

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Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking

This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

256 pages, 44 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 21. juni 2024
ISBN13 9781032792163
Forlag Taylor & Francis Ltd
Antal sider 232
Mål 453 g
Sprog Engelsk  
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