Augmenting Public Relations: An Introduction to AI and Other Technologies for PR - David Phillips - Bøger - Taylor & Francis Ltd - 9781032831329 - 21. oktober 2024
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Augmenting Public Relations: An Introduction to AI and Other Technologies for PR

David Phillips

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Augmenting Public Relations: An Introduction to AI and Other Technologies for PR

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.


215 pages, 1 Halftones, color; 1 Illustrations, color

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 21. oktober 2024
ISBN13 9781032831329
Forlag Taylor & Francis Ltd
Antal sider 178
Mål 453 g

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