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Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
David Phillips
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Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
David Phillips
Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.
215 pages, 1 Halftones, color; 1 Illustrations, color
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 21. oktober 2024 |
| ISBN13 | 9781032831329 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 178 |
| Mål | 453 g |
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