Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing - - Bøger - Taylor & Francis Ltd - 9781032994901 - 3. april 2025
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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing

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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing

This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.

136 pages, 7 Line drawings, black and white; 7 Illustrations, black and white

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udkommer 3. april 2025
ISBN13 9781032994901
Forlag Taylor & Francis Ltd
Antal sider 136
Mål 276 g   (Estimeret vægt)
Klipper/redaktør Daskalopoulou, Athanasia (University of Liverpool, UK)
Klipper/redaktør Yannopoulou, Natalia