Smoss

Nuclear Brands Smoss

"...nuclear brands are clearly understood at their inception; successfully express simple and identifiable core precepts; contain explosive and transformative ideas; or cause sudden and powerful conceptual detonations in the popular awareness."This is a collection of annual and semi-annual letters which follow the history of contemporary brands and branding, 2004-2019. In these pages you will read about Advertising and Marketing, Place Branding, Privacy, Social Media, Celebrity, AI and IP and the milestone events of the last 15 years. Liberally spiced with provocative quotes, vocabulary and predictions.