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Best-Worst Scaling: Theory, Methods and Applications
Louviere, Jordan J. (University of South Australia)
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Best-Worst Scaling: Theory, Methods and Applications
Louviere, Jordan J. (University of South Australia)
This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.
360 pages, 49 b/w illus. 130 tables
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 23. september 2015 |
| ISBN13 | 9781107043152 |
| Forlag | Cambridge University Press |
| Antal sider | 360 |
| Mål | 256 × 183 × 23 mm · 796 g |
| Sprog | Engelsk |