Kevin Ryan
Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power Kevin Ryan

Name: Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power
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Author: Kevin Ryan

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1st ed. 2014 edition

(2014) DKK 210

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Kevin Ryan

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

256 pages, 8 diagrames, 2 graphs, 3 figures

Medie	Bøger Hardcover bog (Bog med hård ryg og stift omslag)
Udgivet	9. december 2014
ISBN13	9781137444202
Forlag	Palgrave Macmillan
Antal sider	238
Mål	155 × 235 × 23 mm · 430 g
Sprog	Engelsk