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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice 1. udgave
Jim Macnamara
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice 1. udgave
Jim Macnamara
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
392 pages, 50 Line drawings, black and white; 1 Halftones, black and white; 16 Tables, black and whi
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 6. september 2017 |
| ISBN13 | 9781138228573 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 392 |
| Mål | 241 × 164 × 27 mm · 742 g |
| Sprog | Engelsk |
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