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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice Jim Macnamara 1. udgave
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
Jim Macnamara
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
408 pages, 16 black & white tables, 1 black & white halftones, 50 black & white line drawings
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 8. september 2017 |
| ISBN13 | 9781138228580 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 392 |
| Mål | 231 × 156 × 22 mm · 626 g |
| Sprog | Engelsk |
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