Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) - Allen, Chris (University of Cincinnati) - Bøger - Cengage Learning, Inc - 9781285187815 - 13. februar 2014
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7. udgave

Allen, Chris (University of Cincinnati)

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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7. udgave

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

512 pages

Medie Bøger     Bog
Udgivet 13. februar 2014
ISBN13 9781285187815
Forlag Cengage Learning, Inc
Antal sider 432
Mål 279 × 218 × 18 mm   ·   926 g
Sprog Spansk  

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