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Principles of Marketing, Global Edition Philip Kotler 19. udgave
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Principles of Marketing, Global Edition
Philip Kotler
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
736 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 26. april 2023 |
| ISBN13 | 9781292449364 |
| Forlag | Pearson Education Limited |
| Antal sider | 768 |
| Mål | 277 × 216 × 31 mm · 1,67 kg |
| Sprog | Engelsk |
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