Advertising, Promotion, and other aspects of Integrated Marketing Communications - Andrews, J. Craig (Marquette University) - Bøger - Cengage Learning, Inc - 9781337282659 - 7. august 2017
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Advertising, Promotion, and other aspects of Integrated Marketing Communications 10. udgave

Andrews, J. Craig (Marquette University)

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Advertising, Promotion, and other aspects of Integrated Marketing Communications 10. udgave

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and

752 pages

Størrelse S
Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 7. august 2017
ISBN13 9781337282659
Forlag Cengage Learning, Inc
Antal sider 635
Mål 214 × 275 × 25 mm   ·   1,46 kg
Sprog Engelsk  

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