Coolfarming - Peter Gloor - Bøger - HarperCollins Focus - 9781400242436 - 28. februar 2023
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Peter Gloor
Coolfarming

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Beekeepers understand the importance of a fertile nurturing ground and cross pollination. Likewise, author Peter Gloor teaches readers that those who want to gain a business advantage shouldnt spend their time chasing ideas, but instead should nurture the cool ideas all around them to foster exciting new trends. In Coolfarming, he reveals the proven, four-step process for farming cool new ideas and unleashing a swarm of creative output. Featuring real-life examples from companies like Linux, Twilight, Procter & Gamble, and Apple, this invaluable and insightful book explains: how to provide a fertile nurturing ground for developing original ideas; how to determine what cool means for one's target group; what makes something worthy of being the next big thing; how to turn creative dreams into real products by enlisting the help of a dedicated and passionate Collaborative Innovation Network (CIN); and how to carry new ideas over the tipping point and turn them into widespread phenomena. Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming moves individuals and organizations to crosspollinate creative ideas and resources that yield highly sought-after results.
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Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 28. februar 2023
ISBN13 9781400242436
Forlag HarperCollins Focus
Antal sider 240
Mål 150 × 220 × 10 mm   ·   258 g
Sprog Engelsk  

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