What's Your Why?: How a Three-word Question Can Change You, Your Company, and the Lives of Those You Lead

Where is your treasure? Consider the passion and commitment displayed by those searching for buried treasure. For most, it dominates their thinking, planning, and actions for a lifetime. You may not be a treasure hunter in the literal sense, but we all have our treasures - things we value highly and go to great lengths to acquire, honor, or serve. When you think about it, few things in our lives truly qualify as treasure. At a crossroads in his life, Kent Burns went in search of his treasure. The result? After fifteen years as an accountant, within sixty days, he made a life-changing decision to leave accounting and corporate America behind. He left a six-figure salary and took a 100 percent commission recruiting job that guaranteed him ZERO income. Within four years, he was the number one individual producer worldwide at the largest recruiting firm in the world. How did he do it? His treasure hunt led him to answer a simple three-word question: "What's Your Why?" The answer has changed his life forever. What about you? Has life ceased to be fulfilling? Do you feel trapped in your current business environment? Do you see apathy when you look at those you lead? Do you aspire to drive your organization to increasing levels of excellence? Understanding your Why will reveal the core factors that motivate you. Understanding your Why will lead you on a path toward a more meaningful life. It will also help you better understand those who work in your business. It will allow you to lead them to places they have never been. They will, in turn, take your business to places it has never been. So where is your treasure? If you've never been on a treasure hunt, perhaps now is your time. © Kent Burns 2006