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Product Innovation and Technology Strategy
Robert G Cooper
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Product Innovation and Technology Strategy
Robert G Cooper
Marc Notes: Includes bibliographical references and index. Contributor Bio: Cooper, Robert G Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute. Contributor Bio: Edgett, Scott J Robert G. Cooper is a professor emeritus of marketing at McMaster University. Founder of the widely employed Stage-Gate product development process. Scott J. Edgett is co-founder and CEO of Stage-Gate International and the Product Development Institute.
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 4. september 2009 |
| ISBN13 | 9781439252246 |
| Forlag | Booksurge Publishing |
| Antal sider | 260 |
| Mål | 152 × 229 × 20 mm · 385 g |
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