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Market Research and Analysis: Methods, Design and Data Marcus Goncalves
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Market Research and Analysis: Methods, Design and Data
Marcus Goncalves
A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges.
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 16. august 2024 |
| ISBN13 | 9781501522888 |
| Forlag | De Gruyter |
| Antal sider | 250 |
| Mål | 237 × 186 × 25 mm · 768 g |
| Sprog | Engelsk |
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