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Social Media Marketing: Theories and Applications 3 Revised edition
Stephan Dahl
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Social Media Marketing: Theories and Applications 3 Revised edition
Stephan Dahl
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
360 pages
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 27. april 2021 |
ISBN13 | 9781529720822 |
Forlag | Sage Publications Ltd |
Antal sider | 312 |
Mål | 233 × 238 × 21 mm · 580 g |
Sprog | Engelsk |