The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society - Erich Joachimsthaler - Bøger - PublicAffairs,U.S. - 9781541730519 - 15. oktober 2020
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The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society

Erich Joachimsthaler

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The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society

Branding expert Erich Joachimsthaler introduces readers to the Interaction Field as a new model for the world's most successful business organizations, showing companies of all types how to create one, and demonstrating how to use it to achieve radical growth.


240 pages, 11 Figures

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 15. oktober 2020
ISBN13 9781541730519
Forlag PublicAffairs,U.S.
Antal sider 240
Mål 160 × 242 × 25 mm   ·   438 g

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