Barbara Hou

Startups Demystified Barbara Hou

Campus entrepreneurship is on the rise. This book speaks to "Generation F" - the generation of young founders - college and graduate students and young professionals who increasingly are pursuing entrepreneurial efforts, but may be unsure of how to start. Based on interviews with over 70 young founders in the midst of running their startups and the author's own experience, this book shares the unwritten lessons, mistakes to avoid, and the secret strategies that are the most useful to those just starting their entrepreneurial journey. Startups Demystified unmasks ideas that may be obvious to seasoned entrepreneurs and makes them explicit in order to support the innovative and deeply worthy initiatives of young people. ---- -Adopts the perspectives and concerns of new and aspiring young founders -Shares key processes and mindsets that all entrepreneurs must adopt -Written in tip form so it's quick and easy to read for busy founders -Comes with helpful headers and online and book resources -Provides concrete ideas, whether a for-profit, non-profit, or social enterprise -Features young founders in a variety of startup industries (such as healthcare, education, fashion, retail, energy, and many more) ----