The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign - Craig Simpson - Bøger - Entrepreneur Press - 9781599185187 - 13. februar 2014
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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Craig Simpson

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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

260 pages, black & white illustrations, figures

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 13. februar 2014
ISBN13 9781599185187
Forlag Entrepreneur Press
Antal sider 260
Mål 230 × 152 × 14 mm   ·   332 g
Sprog Engelsk  
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