The Competition between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Foundations and Trends (R) in Marketing - Raj Sethuraman - Bøger - now publishers Inc - 9781601987129 - 30. september 2013
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The Competition between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Foundations and Trends (R) in Marketing

Raj Sethuraman

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The Competition between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Foundations and Trends (R) in Marketing

Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

126 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 30. september 2013
ISBN13 9781601987129
Forlag now publishers Inc
Antal sider 126
Mål 156 × 234 × 7 mm   ·   189 g

Se alt med Raj Sethuraman ( f.eks. Paperback Bog )