Events as a Strategic Marketing Tool - Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) - Bøger - CABI Publishing - 9781789242300 - 19. marts 2020
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Events as a Strategic Marketing Tool 2. udgave

Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands)

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Events as a Strategic Marketing Tool 2. udgave

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

256 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 19. marts 2020
ISBN13 9781789242300
Forlag CABI Publishing
Antal sider 256
Mål 190 × 247 × 12 mm   ·   622 g

Se alt med Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) ( f.eks. Paperback Bog )