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ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
Sangram Vajre
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ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
Sangram Vajre
Identifying the reasons why marketing isn't reaching its full potential, this reference provides a maturity curve to help companies navigate their way to being great and share a comprehensive TEAM Framework and seven resources to put the TEAM Framework into practice.
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 19. september 2019 |
| ISBN13 | 9781940858951 |
| Forlag | Ideapress Publishing |
| Mål | 215 × 144 × 18 mm · 310 g |
| Sprog | Engelsk |
