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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies Rajagopal
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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
196 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 30. januar 2019 |
| ISBN13 | 9781949991017 |
| Forlag | Business Expert Press |
| Antal sider | 196 |
| Mål | 152 × 228 × 10 mm · 272 g |
| Sprog | Engelsk |
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