Fortæl dine venner om denne vare:
The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation Gordon R. Foxall 2022 edition
Pris
DKK 1.238
Bestilles fra fjernlager
Forventes klar til forsendelse 30. dec. - 5. jan. 2026
Julegaver kan byttes frem til 31. januar
Tilføj til din iMusic ønskeseddel
eller
Findes også som:
The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation
Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.
20 Illustrations, black and white; Approx. 300 p. 20 illus.
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 13. november 2021 |
| ISBN13 | 9783030861056 |
| Forlag | Springer Nature Switzerland AG |
| Antal sider | 376 |
| Mål | 150 × 220 × 20 mm · 675 g |
| Sprog | Tysk |
Mere med Gordon R. Foxall
Vis alle
![Cover for Gordon R. Foxall · Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency (Paperback Bog) [1st ed. 2016 edition] (2018)](https://imusic.b-cdn.net/images/item/original/001/9781349699001.jpg?gordon-r-foxall-2018-perspectives-on-consumer-choice-from-behavior-to-action-from-action-to-agency-paperback-bog&class=scaled&v=1595936716)
![Cover for Gordon R. Foxall · Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency (Hardcover bog) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/196/9781137501196.jpg?gordon-r-foxall-2016-perspectives-on-consumer-choice-from-behavior-to-action-from-action-to-agency-hardcover-bog&class=scaled&v=1611637563)
Se alt med Gordon R. Foxall ( f.eks. Hardcover bog og Paperback Bog )