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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go Michael Lewis 2024 edition
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go
Michael Lewis
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 31. august 2024 |
| ISBN13 | 9783031659249 |
| Forlag | Springer International Publishing AG |
| Antal sider | 260 |
| Mål | 150 × 220 × 20 mm · 453 g |
| Sprog | Tysk |
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