Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go - Michael Lewis - Bøger - Springer International Publishing AG - 9783031659249 - 31. august 2024
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go 2024 edition

Michael Lewis

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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion - Business Guides on the Go 2024 edition

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 31. august 2024
ISBN13 9783031659249
Forlag Springer International Publishing AG
Antal sider 260
Mål 453 g
Sprog Tysk  

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