Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS - Manuel Trenz - Bøger - Springer International Publishing AG - 9783319386584 - 9. oktober 2016
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Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS Softcover reprint of the original 1st ed. 2015 edition

Manuel Trenz

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Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels - Progress in IS Softcover reprint of the original 1st ed. 2015 edition

This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment.

168 pages, 30 black & white illustrations, biography

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 9. oktober 2016
ISBN13 9783319386584
Forlag Springer International Publishing AG
Antal sider 153
Mål 155 × 235 × 9 mm   ·   249 g

Se alt med Manuel Trenz ( f.eks. Hardcover bog og Paperback Bog )