Fortæl dine venner om denne vare:
Digitale Marken Dirk Eckert 2004 edition
Pris
DKK 701
Bestilles fra fjernlager
Forventes klar til forsendelse 26. aug. - 7. sep.
Modtag notifikation om nye Dirk Eckert udgivelser
Tilføj til din iMusic ønskeseddel
eller
Digitale Marken
Dirk Eckert
Dirk Eckert präsentiert eine grundlegende Analyse der Markenpolitik für digitale Leistungen, indem er wesentliche markenstrategische Optionen auf ihre Anwendbarkeit im digitalen Kontext überprüft. Basierend auf einer fundierten betriebswirtschaftlichen Untersuchung digitaler Leistungen aus Sicht der Leistungslehre und der Informationsökonomik wird eine neuartige Leistungstypologie für digitale Leistungen entwickelt.
219 pages, 26 black & white illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 29. juli 2004 |
| ISBN13 | 9783824481422 |
| Forlag | Deutscher Universitats-Verlag |
| Antal sider | 219 |
| Mål | 148 × 210 × 12 mm · 272 g |
| Sprog | Tysk |
Mere med Dirk Eckert
Vis alle![Cover for Dirk Eckert · Internet Branding: Markenbildung und -fuhrung von Internet-Dienstleistungen (Paperback Bog) [German edition] (2000)](https://imusic.b-cdn.net/images/item/original/396/9783838624396.jpg?dirk-eckert-2000-internet-branding-markenbildung-und-fuhrung-von-internet-dienstleistungen-paperback-bog&class=scaled&v=1538941496)
Mere med samme udgiver
![Cover for Peter A. Kraus · Nationalismus und Demokratie: Politik im Spanischen Staat der Autonomen Gemeinschaften - Duv Sozialwissenschaft (Paperback Bog) [Softcover reprint of the original 1st ed. 1996 edition] (2012)](https://imusic.b-cdn.net/images/item/original/907/9783824441907.jpg?peter-a-kraus-2012-nationalismus-und-demokratie-politik-im-spanischen-staat-der-autonomen-gemeinschaften-duv-sozialwissenschaft-paperback-bog&class=scaled&v=1411129078)
![Cover for Frank Beyer · Geldpolitik in Der Romischen Kaiserzeit (Paperback Bog) [Softcover Reprint of the Original 1st 1995 edition] (2012)](https://imusic.b-cdn.net/images/item/original/380/9783824402380.jpg?frank-beyer-2012-geldpolitik-in-der-romischen-kaiserzeit-paperback-bog&class=scaled&v=1457597572)
![Cover for Franz Lehner · Telekooperation in Unternehmen - Information Engineering Und IV-Controlling (Paperback Bog) [1997 edition] (2012)](https://imusic.b-cdn.net/images/item/original/333/9783824464333.jpg?franz-lehner-2012-telekooperation-in-unternehmen-information-engineering-und-iv-controlling-paperback-bog&class=scaled&v=1571208103)
![Cover for Bjorn Peters · Managing Diversity in Intergovernmental Organisations (Paperback Bog) [2008 edition] (2008)](https://imusic.b-cdn.net/images/item/original/271/9783835070271.jpg?bjorn-peters-2008-managing-diversity-in-intergovernmental-organisations-paperback-bog&class=scaled&v=1408608531)
![Cover for Karina Riese · Kriterien zur Ressourcensteuerung an Hochschulen (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/622/9783835009622.jpg?karina-riese-2007-kriterien-zur-ressourcensteuerung-an-hochschulen-paperback-bog&class=scaled&v=1408608101)
![Cover for Dennis Schoeneborn · Alternatives Considered But Not Disclosed: The Ambiguous Role of PowerPoint in Cross-Project Learning (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/110/9783835070110.jpg?dennis-schoeneborn-2007-alternatives-considered-but-not-disclosed-the-ambiguous-role-of-powerpoint-in-cross-project-learning-paperback-bog&class=scaled&v=1408610636)
![Cover for Jan Brinckmann · Competence of Top Management Teams and Success of New Technology-Based Firms: A Theoretical and Empirical Analysis Concerning Competencies of Entrepreneurial Teams and the Development of Their Ventures - Strategisches Kompetenz-management (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/167/9783835005167.jpg?jan-brinckmann-2007-competence-of-top-management-teams-and-success-of-new-technology-based-firms-a-theoretical-and-empirical-analysis-concerning-competencies-of-entrepreneurial-teams-and-the-development-of-their-ventures-strategisches-kompetenz-management-&class=scaled&v=1408609215)
![Cover for Franz Hofer · The Improvement of Technology Transfer: An Analysis of Practices Between Graz University of Technology and Styrian Companies (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/042/9783835009042.jpg?franz-hofer-2007-the-improvement-of-technology-transfer-an-analysis-of-practices-between-graz-university-of-technology-and-styrian-companies-paperback-bog&class=scaled&v=1408608150)
![Cover for Andreas Kirschkamp · A Contingency-Based View of Chief Executive Officers' Early Warning Behaviour: An Empirical Analysis of German Medium-sized Companies - Research in Management Accounting and Control (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/560/9783835006560.jpg?andreas-kirschkamp-2007-a-contingency-based-view-of-chief-executive-officers-early-warning-behaviour-an-empirical-analysis-of-german-medium-sized-companies-research-in-management-accounting-and-control-paperback-bog&class=scaled&v=1408608800)
![Cover for Utz Schaffer · Management Accounting & Control Scales Handbook - Research in Management Accounting and Control (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/259/9783835005259.jpg?utz-schaffer-2007-management-accounting-control-scales-handbook-research-in-management-accounting-and-control-paperback-bog&class=scaled&v=1408609743)
![Cover for Jan Muntermann · Event-Driven Mobile Financial Information Services: Design of an Intraday Decision Support System (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/885/9783835008885.jpg?jan-muntermann-2007-event-driven-mobile-financial-information-services-design-of-an-intraday-decision-support-system-paperback-bog&class=scaled&v=1408609606)
![Cover for Ulrich Turke · Efficient Methods for WCDMA Radio Network Planning and Optimization - Advanced Studies Mobile Research Center Bremen (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/035/9783835009035.jpg?ulrich-turke-2007-efficient-methods-for-wcdma-radio-network-planning-and-optimization-advanced-studies-mobile-research-center-bremen-paperback-bog&class=scaled&v=1408610786)
![Cover for Daniel Pindur · Value Creation in Successful LBOs (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/526/9783835008526.jpg?daniel-pindur-2007-value-creation-in-successful-lbos-paperback-bog&class=scaled&v=1408608231)
![Cover for Marita Haas · The Formation Process of SME Networks: A Comparative Case Analysis of Social Processes in Austria, Belgium and Turkey (Paperback Bog) [2008 edition] (2007)](https://imusic.b-cdn.net/images/item/original/540/9783835008540.jpg?marita-haas-2007-the-formation-process-of-sme-networks-a-comparative-case-analysis-of-social-processes-in-austria-belgium-and-turkey-paperback-bog&class=scaled&v=1408609503)
![Cover for Michael Marti · Complexity Management (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/663/9783835008663.jpg?michael-marti-2007-complexity-management-paperback-bog&class=scaled&v=1458895539)
![Cover for Marco Tulio Zanini · Trust Within Organizations of the New Economy: A Cross-Industrial Study - International Management Studies (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/673/9783835007673.jpg?marco-tulio-zanini-2007-trust-within-organizations-of-the-new-economy-a-cross-industrial-study-international-management-studies-paperback-bog&class=scaled&v=1408609130)
![Cover for Roger Moser · Strategic Purchasing and Supply Management: A Strategy-based Selection of Suppliers - Einkauf, Logistik und Supply Chain Management (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/584/9783835006584.jpg?roger-moser-2007-strategic-purchasing-and-supply-management-a-strategy-based-selection-of-suppliers-einkauf-logistik-und-supply-chain-management-paperback-bog&class=scaled&v=1408610146)
![Cover for Tanja Waldeck · The Effect of Team Composition on Strategic Sensemaking - Research in Management Accounting and Control (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/563/9783835005563.jpg?tanja-waldeck-2007-the-effect-of-team-composition-on-strategic-sensemaking-research-in-management-accounting-and-control-paperback-bog&class=scaled&v=1408608482)
![Cover for Wolfgang Merbach · The Long-term Fertilization Trials in Halle (Saale): A Tool for Sustainable and Environmentally Compatible Land Management - Contributions of Plant Nutrition Science in Halle 13 (Paperback Bog) [2nd ed. 2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/007/9783835040007.jpg?wolfgang-merbach-2007-the-long-term-fertilization-trials-in-halle-saale-a-tool-for-sustainable-and-environmentally-compatible-land-management-contributions-of-plant-nutrition-science-in-halle-13-paperback-bog&class=scaled&v=1525714128)
![Cover for Manoj Gupte · Success of University Spin-Offs: Network Activities and Moderating Effects of Internal Communication and Adhocracy - Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/533/9783835008533.jpg?manoj-gupte-2007-success-of-university-spin-offs-network-activities-and-moderating-effects-of-internal-communication-and-adhocracy-betriebswirtschaftliche-aspekte-lose-gekoppelter-systeme-und-electronic-business-paperback-bog&class=scaled&v=1408609649)
![Cover for Alexandra Hachmeister · Informed Traders as Liquidity Providers: Evidence from the German Equity Market - Ebs-forschung, Schriftenreihe Der European Business School Schloss Reichartshausen (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/550/9783835007550.jpg?alexandra-hachmeister-2007-informed-traders-as-liquidity-providers-evidence-from-the-german-equity-market-ebs-forschung-schriftenreihe-der-european-business-school-schloss-reichartshausen-paperback-bog&class=scaled&v=1408610851)
![Cover for Marcos Ormeno · Managing Corporate Brands: A New Approach to Corporate Communication (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/819/9783835007819.jpg?marcos-ormeno-2007-managing-corporate-brands-a-new-approach-to-corporate-communication-paperback-bog&class=scaled&v=1408610255)
![Cover for Maciej Piechocki · New Dimensions of Business Reporting and XBRL (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/359/9783835008359.jpg?maciej-piechocki-2007-new-dimensions-of-business-reporting-and-xbrl-paperback-bog&class=scaled&v=1408610234)
![Cover for Sebastian Schmidt · Das Online-Erfolgsmodell digitaler Produkte: Strategische Wirkungspotenziale und operative Handlungsoptionen (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/883/9783835060883.jpg?sebastian-schmidt-2007-das-online-erfolgsmodell-digitaler-produkte-strategische-wirkungspotenziale-und-operative-handlungsoptionen-paperback-bog&class=scaled&v=1408609042)
![Cover for Hannah Titilayo Seriki · Teamwork for Innovation in Sub-Saharan Africa (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/666/9783835007666.jpg?hannah-titilayo-seriki-2007-teamwork-for-innovation-in-sub-saharan-africa-paperback-bog&class=scaled&v=1408610294)
![Cover for Thomas Straub · Reasons for Frequent Failure in Mergers and Acquisitions: A Comprehensive Analysis (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/441/9783835008441.jpg?thomas-straub-2007-reasons-for-frequent-failure-in-mergers-and-acquisitions-a-comprehensive-analysis-paperback-bog&class=scaled&v=1408608491)
![Cover for Alexander Dreiling · Myths, Narratives and the Dilemma of Managerial Support: Organizational Learning as an Alternative? (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/791/9783835002791.jpg?alexander-dreiling-2007-myths-narratives-and-the-dilemma-of-managerial-support-organizational-learning-as-an-alternative-paperback-bog&class=scaled&v=1408608737)
![Cover for Sebastian-Dominik Jais · The Successful Use of Information in Multinational Companies: An Exploratory Study of Individual Outcomes and the Influence of National Culture - Research in Management Accounting and Control (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/358/9783835005358.jpg?sebastian-dominik-jais-2007-the-successful-use-of-information-in-multinational-companies-an-exploratory-study-of-individual-outcomes-and-the-influence-of-national-culture-research-in-management-accounting-and-control-paperback-bog&class=scaled&v=1408608459)
![Cover for Martin Lockstrom · Low-Cost Country Sourcing: Trends and Implications - Einkauf, Logistik und Supply Chain Management (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/928/9783835006928.jpg?martin-lockstrom-2007-low-cost-country-sourcing-trends-and-implications-einkauf-logistik-und-supply-chain-management-paperback-bog&class=scaled&v=1408608193)
![Cover for Stefano Borzillo · Communities of Practice to Actively Manage Best Practices (Paperback Bog) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/956/9783835007956.jpg?stefano-borzillo-2007-communities-of-practice-to-actively-manage-best-practices-paperback-bog&class=scaled&v=1408610933)
Se alt med Dirk Eckert ( f.eks. Paperback Bog og Bog )