Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing - Tesar, George (Umea Univ, Sweden & Univ Of Wisconsin-whitewater, Usa) - Bøger - World Scientific Publishing Co Pte Ltd - 9789814383059 - 22. januar 2013
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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Tesar, George (Umea Univ, Sweden & Univ Of Wisconsin-whitewater, Usa)

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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

528 pages

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 22. januar 2013
ISBN13 9789814383059
Forlag World Scientific Publishing Co Pte Ltd
Antal sider 528
Mål 159 × 234 × 32 mm   ·   894 g
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