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Escape from System 1: Unlocking the Science Behind the New Way of Innovation
Raharso, Andreas, PhD
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Escape from System 1: Unlocking the Science Behind the New Way of Innovation
Raharso, Andreas, PhD
Next Practice now trumps Best Practice. The Holy Grail that mammoth Fortune 500 companies, nimble startups and driven individuals eagerly seek in their quest for success. With norms hyper disrupted in the post-Covid economy and innovation waves getting shorter and quicker, the race to be first in innovation is now nail-bitingly intense. Design thinking, Blue Ocean, Working Backwards - there are innovation frameworks to fit every need and context. Yet it remains elusive. What if humans were simply not made to innovate? That our brains were designed to be efficient, not innovative, to ensure we survived as a species.
272 pages
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 29. april 2022 |
ISBN13 | 9789815009316 |
Forlag | Marshall Cavendish International (Asia) |
Antal sider | 272 |
Mål | 215 × 135 × 19 mm · 234 g |
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