Data-ism: the Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything else

Publisher Marketing: Steve Lohr, a technology reporter for the "New York Times, "chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today "data" is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge."Data-ism "is about this next phase in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are made relying more on data and analysis and less on intuition and experience and transform the nature of leadership and management. Steve Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting our daily lives, "Data-ism" raises provocative questions about policy and practice that have wide implications for all of our lives." Review Citations: Publishers Weekly 01/19/2015 (EAN 9780062226815, Hardcover) - *Starred Review Library Journal 03/01/2015 pg. 102 (EAN 9780062226815, Hardcover) Contributor Bio:  Lohr, Steve Steve Lohr has covered technology, business, and economics for the New York Times for more than twenty years and writes for the Times' Bits blog. In 2013 he was part of the team awarded the Pulitzer Prize for Explanatory Reporting. He was a foreign correspondent for a decade and served as an editor, and has written for national publications such as the New York Times Magazine, the Atlantic, and the Washington Monthly. He is the author of Go To: The Story of the Math Majors, Bridge Players, Engineers, Chess Wizards, Maverick Scientists, and Iconoclasts--the Programmers Who Created the Software Revolution. He lives in New York City. Contributor Bio:  Dixon, Walter Walter Dixon is a broadcast media veteran of more than twenty years experience with a strong theater and performing arts background. He has voiced numerous commercials and animated characters. Having recently left a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children s stories.