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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Two-Volume Set Charles Shaw
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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Two-Volume Set
Charles Shaw
Causal Inference in Marketing: A Practical Toolkit for Panel Data is a two-volume guide to turning messy marketing panels into credible causal evidence. It connects modern causal inference with the operational realities of advertising, pricing, loyalty, platforms, and marketing effectiveness.
| Medie | Andet N/A (Ukendt medie) |
| Udkommer | 19. november 2026 |
| ISBN13 | 9781041403876 |
| Udgiver | Taylor & Francis Ltd |
| Antal sider | 1072 |
| Mål | 200 × 200 × 20 mm · 350 g (Estimeret vægt) |
