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Robert S. Kaplan

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Competing for the Future (1996)

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Rosamund Stone Zander

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Jean-Francois Manzoni

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Brian E. Becker

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What Is Marketing? (2006)

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Ronald A. Howard

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Robert S. Kaplan

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Debra E. Meyerson

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Leonard A. Schlesinger

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Sylvia Ann Hewlett

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B. Joseph Pine II

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Thomas J. DeLong

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Harvard Business Review

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Harvard Business Review

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Harvard Business Review

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William N. Thorndike

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Dorothy Leonard-Barton

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Robert S. Kaplan

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Scott D. Anthony

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Roger L. Martin

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