Positioning: The Battle for Your Mind 2nd edition

Al Ries

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Positioning: The Battle for Your Mind 2nd edition

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

213 pages

Medie	Bøger Paperback Bog (Bog med blødt omslag og limet ryg)
Udgivet	16. januar 2001
ISBN13	9780071373586
Forlag	McGraw-Hill Education - Europe
Antal sider	224
Mål	134 × 203 × 13 mm · 246 g
Sprog	Engelsk