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Brand Champions: How Superheroes bring Brands to Life
I. Buckingham
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Brand Champions: How Superheroes bring Brands to Life
I. Buckingham
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
224 pages, 2 black & white tables, 29 figures, 8 black & white halftones
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 26. januar 2011 |
| ISBN13 | 9780230220324 |
| Forlag | Palgrave Macmillan |
| Antal sider | 209 |
| Mål | 235 × 164 × 19 mm · 484 g |
