Brand Engagement - International Political Economy Series - I. Buckingham - Bøger - Palgrave Macmillan - 9780230573062 - 27. november 2007
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Brand Engagement - International Political Economy Series

I. Buckingham

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Brand Engagement - International Political Economy Series

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.


232 pages, 3 black & white line drawings, 5 plates, 31 figures

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 27. november 2007
ISBN13 9780230573062
Forlag Palgrave Macmillan
Antal sider 221
Mål 157 × 241 × 19 mm   ·   508 g
Sprog Engelsk  

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