Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior - S. Finlay - Bøger - Palgrave Macmillan - 9780230347762 - 26. juni 2012
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S. Finlay

Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior 2nd ed. 2012 edition

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A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.


320 pages, 32 figures, 31 black & white tables

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 26. juni 2012
ISBN13 9780230347762
Forlag Palgrave Macmillan
Antal sider 297
Mål 140 × 216 × 23 mm   ·   566 g

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