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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves
Peter Cheverton
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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves
Peter Cheverton
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
208 pages, Illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 3. november 2010 |
| ISBN13 | 9780749461232 |
| Forlag | Kogan Page Ltd |
| Antal sider | 208 |
| Mål | 158 × 232 × 13 mm · 316 g |
| Sprog | Engelsk |
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