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Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
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Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.
136 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 1. november 2018 |
| Oprindeligt udgivet | 2019 |
| ISBN13 | 9780791861837 |
| Forlag | American Society of Mechanical Engineers |
| Antal sider | 136 |
| Mål | 195 g |
| Sprog | Engelsk |
Se alt med Pradeep Kumar Chatterjee ( f.eks. Paperback Bog )